Panna Cooking

Startup Venture funded by A+E Networks

SOLD to Discovery 2019

DIRECTOR OF PRODUCTION

As Director of Production, Jenelle:

  • Defined and drove the creative vision for social media campaigns, ensuring the content aligned with brand strategy 

  • Partnered with both internal and external teams to continuously create and execute high quality creativity and vision

  • Lead, inspired, and managed a creative team, providing mentorship and professional development to ensure team growth and success

  • Created digital "CINEBITES" that grossed millions of views in cross promotion with History Channel

  • Built an in-house kitchen studio for long form and short form content 
  • Collaborated with business development, editorial, marketing, and culinary teams
  • Worked on set with countless chefs and talent to foster a positive and efficient working environment
  • Winner James Beard Media Award: Producer/Video Webcast, Fixed Location and/or Instructional

Panna Cooking promotional video for episode with Zachary Golper of Bien Cuit in Brooklyn, NY

Panna Cooking promotion for Sam Jones BBQ episode in South Carolina

Promotional video for Panna Cooking with its founder David Ellner

Using Format